We help enterprise brands navigate the most fundamental shift in brand building since television. AI isn't a new medium — it's a new philosophy. And most brands aren't ready.
WebQuest Digital was founded in 2009 as a vehicle for strategic investments and consulting in the digital brand space. Co-founders Bart Kielbinski and Lukasz Stebelski spent formative years at Procter & Gamble — then built eStoreBrands, one of the first companies to measure brand execution across digital touchpoints at global scale.
Today, WQD combines that rare blend of brand-building instinct, analytical DNA, and enterprise fluency with purpose-built AI to help brands compete in an era where the consumer doesn't search — they ask. And it's the AI that answers.
We combine strategic consulting, embedded expertise, and proprietary AI tools to help enterprise brands transform for the age of conversational AI.
Strategic advisory for enterprise brands navigating AI transformation. Brand architecture redesign, AI-readiness assessment, GEO strategy, consumer path mapping for the conversational era.
Enterprise-grade practitioners — embedded in your team, not outside it. P&G-trained brand strategists, AI-literate content architects, and intelligence leads working within your processes.
Proprietary tools that make brand intelligence scalable. AI-driven content analysis, brand mention monitoring across generative engines, and semantic brand strength scoring.
We don't just advise — we build. Our proprietary StratosX platform combines GPT-4o, computer vision, and structured analysis frameworks to evaluate brand presence at scale.
We don't just consult — we invest. Skin in the game means aligned incentives.
Co-founded in 2012. Pioneer of digital shelf analytics — measuring brand execution across retailers and markets for Fortune 500 brands. Evolved into eStoreMedia, a fully automated SaaS platform, in 2015. Entirely self-financed.
Angel investment in 2018 in a brand services agency. Scaled to serve major FMCG brands across European markets. Successful exit in 2022.
100% self-financed. No VC, no conflicts of interest. We answer only to our clients and our conviction.
Procter & Gamble (local & global marketing) → Co-founded eStoreBrands → 16+ years building brand intelligence at scale → AI solutions architect at WQD
Procter & Gamble (local & global positions) → Co-founded eStoreBrands → 16+ years bridging brand strategy with data-driven intelligence solutions
Ideas, frameworks, and provocations at the intersection of brand building and artificial intelligence.
Whether you need a brand AI-readiness assessment, embedded expertise, or a full transformation program — we're ready to start.